In this interview with Simon Naitram, the 2019 President of the Barbados Economic Society (BES) shares his perspective on the Barbados Economic Recovery and Transformation (BERT) Plan, the restructuring of the Barbados economy and the role of the BES.
Interview with Simon Naitram, New President of the Barbados Economics Society Read More »
Understanding Payment Trends Aim of the Project In Barbados, consumers can pay for goods and services using cash, debit cards, credit cards, cheques, or direct debits (automated payments) from their bank account or online services that link to their credit/debit cards. Our client wanted to understand why the use of certain payment methods was declining
In the final article of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we delve deeper into managers’ perceptions of data adequacy.
Perceptions of Data Adequacy Vary Across Managers Read More »
This article is a first attempt at understanding the size and spending potential of the three main consumer markets in Barbados – the mass market, the mass affluent and the wealthy. Historically, companies seem to have defined their market somewhat intuitively. While approaching segmentation this way has some advantages, the main disadvantage is that it limits the ability to plan ahead. Without an understanding of how target markets are changing, companies will find themselves planning with the inherent assumption that the future will be similar to the present.
A Preliminary Look at the Mass Market, Mass Affluent and Wealthy in Barbados Read More »
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