How Companies Use Available Information

In Part 3 of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we investigate the extent to which corporations use the data available to them to inform decision making. The first article in this series looked at The Relationship Between Data Practices and Financial Performance, while the second considered Attitudes Towards External Information.

In this third instalment, we found that respondents focused largely on internal financial and sales data, and there was significant room for improvement with respect to the use of economic, industry and online data. Furthermore, there was a noticeable difference in the data preferred by large companies versus small companies.

To read the entire article, click here.

If you’d like to see more of this type of research, join our AE Group of Influencers and let us know.

About the Author(s)

Share on facebook
Share on linkedin

Related Articles

What We’ve Learned After Years of Customer Experience Research

We’ve been researching customer experience on our own and for clients for a number of years now. We’ve done customer satisfactions surveys, probing interviews with customers and prospects, intercept surveys with Joe Public and all types of focus groups. We’ve read dozens of articles, blog posts and research from other researchers. We’ve even conducted our own independent research on the topic. And we’ve noticed a pattern. There are four areas that companies need to pay attention to if they’re going to improve experiences along their customers’ journeys.

Read More »

Antilles Economics: 2019

Permit me to steal some space in AE Quarterly to reintroduce you to Antilles Economics. At Antilles Economics we want to see the Caribbean reach its potential output. To achieve this we believe that the private sector must be equipped to lead, and they need insights to do so. For us at AE, we see information as an investment into insights, and insights are assets to an organisation that can be leveraged like any other. In 2019, for our clients in Barbados we are introducing a new service called AE Insider. AE Insider is an independent source of research, data and other insights developed specifically for decision-makers in the private sector. 

Read More »