Month: December 2015

AE Research Focus 2016

It’s hard to believe that we’re at the end of 2015 and preparing for 2016. This year went by so quickly, and I don’t think we’re alone in this feeling. Many of our clients and peers have said the same. But here we are. It’s December 22, 2015 and we’re about to go on a very …

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AE Research Methods

From time to time, we are asked for details about the research methods we use when uncovering insights. This is a tough question since we use so many, and the method ultimately used in a project depends on the data and the topic being investigated. Generally, we use both primary and secondary data collection methods, …

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