Month: July 2017

Using forecasts and scenarios in strategic planning

One of the biggest travesties to me in strategic planning – yes, I know I’m being dramatic – is that companies do not incorporate economic forecasts and scenarios into their strategic plans. Membership Required Subscribe / Sign-In Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac tellus sed purus sollicitudin pharetra. Lorem ipsum dolor …

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Defining your target market with precision

Do you find that when you’re asked to identify your target market, you respond with something like ‘millennials’ or ‘people living in this area’ or ‘young families’? That’s specific, right? Membership Required Subscribe / Sign-In Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac tellus sed purus sollicitudin pharetra. Lorem ipsum dolor sit amet, …

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