In this first of a series of articles to introduce you to thought leaders across the Caribbean business landscape, one of the most prolific and successful marketers in the region, Greg Hoyos, shares his thoughts on the state of marketing in the Caribbean.
The Barbadian financial market has not always behaved as theory would suggest, especially when considering most investment products. One theory explaining the disconnect between investment theory and observed market trends in Barbados could be that insufficient information results in suboptimal wealth allocation. Our research uncovered four information gaps that influence potential investors’ demand for investment products.
Customer service is very important to Barbadian consumers – so much so, that they would consider paying more to benefit from an enhanced customer service experience. At the same time, however, many consumers feel trapped and unable to switch companies if they receive poor service. Despite these feelings, consumers are not always voicing their complaints to their service providers. Additionally, these consumers are not very vocal online. They are not keeping silent though. They are telling friends, family members and colleagues about their service experiences, and making decisions about which companies to do business with based on the experiences of others.
It’s Confirmed! Customer Service Vital For Business Survival in Barbados Read More »
The use of social media has become commonplace in Barbados. In a survey conducted by Antilles Economics in May 2018, we confirmed that 84.4% of Barbadians are active on at least one social media platform.
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