The ‘New’ British Visitor to Barbados

Since the late 2000s the number of British visitors to Barbados has fallen considerably (click Where did the Brits go to read our article looking at possible explanations.) This decline resulted in a shift in the characteristics of the average British visitor. In our latest article, we take a closer look at The ‘New’ British Visitor to Barbados.

We investigate demographics and travel patterns and find that the ‘new‘ visitor is very different from the pre-2008 visitor, with different spending patterns, demographic characteristics and travel planning behaviour. This shift raises important considerations about the future of the British market in Barbados.   

To read this article, click here .

If you would like to see more of this type of research, join the AE Group of Influencers and let us know.