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- All
- AE News
- AE Research
- Case Studies
- Core competencies and invisible assets
- Events
- Impact Consulting
- Insights Consulting
- Leveraging Insights
- Our Two Cents
- Relationships
- Strategy
- Uncategorized
- Unearthing Insights
Release of the Executive Summary of the Employee View of the Employer Brand
Antilles Economics and Blueprint Creative Inc. recently completed a pilot study of more than 440 employees in Barbados to shed light on how employees’ views could be influencing their employers’ brands. The concept of the employer brand encompasses all aspects of an organisation’s reputation as an employer, and embodies the …
The fourth AE Quarterly newsletter for 2017 is now available
Do you already subscribe to our free newsletter AE Quarterly? If so, it should already be in your inbox, ready for you to delve into our new content. If not, what are you waiting for? AE Quarterly features articles written by the AE team on business topics relevant to our …
Are you ready for election year?
How economic forecasts and scenarios can strengthen financial planning It’s already mid-December 2017. Your organisation has already started (or maybe even finalised) your plans for 2018. You have targets and budgets and tactics lined up to take you confidently into the year ahead. But, did you remember that 2018 is …
Being Comfortable With Uncertainty
I once heard a manager proudly tell a new analyst who joined her team that in their business, you have to get comfortable with not having information and making decisions in an environment of great uncertainty. She was not talking about the future and the uncertainty it brings, she was …
Is who you’re targeting who’s really buying?
As part of the development of a good marketing strategy, marketers define their target market, i.e. who they are trying to attract through their branding and advertising efforts. Typically, they take their cue from the corporate strategy, which would assume, inter alia, that the products and services being created by …
Using forecasts and scenarios in strategic planning
One of the biggest travesties to me in strategic planning – yes, I know I’m being dramatic – is that companies do not incorporate economic forecasts and scenarios into their strategic plans. I don’t count mentioning the outlook in the background section when you’re setting the tone for the rest …
Defining your target market with precision
Do you find that when you’re asked to identify your target market, you respond with something like ‘millennials’ or ‘people living in this area’ or ‘young families’? That’s specific, right? But yet when you place your ad – which everyone agrees is fabulous – in the media outlet that your …
A few thoughts about focus groups
It seems to me that marketers love focus groups. In almost every discussion I’ve had on solving a market research problem, marketers have suggested the possibility of focus groups. Maybe they’re attractive because they are relatively inexpensive compared to other research methods, can be organised quickly and are deceptively easy …
Understanding Payment Trends
[vc_row][vc_column][vc_column_text] Aim of the Project In Barbados, consumers can pay for goods and services using cash, debit cards, credit cards, cheques, or direct debits (automated payments) from their bank account or online services that link to their credit/debit cards. Our client wanted to understand why the use of certain payment …