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All
  • All
  • AE News
  • AE Research
  • Case Studies
  • Core competencies and invisible assets
  • Culture
  • Events
  • Impact Consulting
  • Insights Consulting
  • Leveraging Insights
  • Our Two Cents
  • Relationships
  • Strategy
  • Uncategorized
  • Unearthing Insights
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Insights Consulting

Defining your target market with precision

Do you find that when you’re asked to identify your target market, you respond with something like ‘millennials’ or ‘people living in this area’ or ‘young families’? That’s specific, right? But yet when you place your ad – which everyone agrees is fabulous – in the media outlet that your …

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Focus groups
Insights Consulting

A few thoughts about focus groups

It seems to me that marketers love focus groups. In almost every discussion I’ve had on solving a market research problem, marketers have suggested the possibility of focus groups. Maybe they’re attractive because they are relatively inexpensive compared to other research methods, can be organised quickly and are deceptively easy …

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Payments
Insights Consulting

Understanding Payment Trends

[vc_row][vc_column][vc_column_text] Aim of the Project In Barbados, consumers can pay for goods and services using cash, debit cards, credit cards, cheques, or direct debits (automated payments) from their bank account or online services that link to their credit/debit cards. Our client wanted to understand why the use of certain payment …

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Supermarkets and Population
Insights Consulting

Do you map your customers?

A map of customers on a real-world map, created from data, reveals things as they are and takes some of the guess work out of reaching customers. Industries from healthcare to retail to finance to utilities are using location information about their customers and assets to drive superior customer experience, …

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Insights Consulting

Would you leave your job for a better company culture but worse salary?

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NGO Case
Impact Consulting

Determining the Optimum Cost Structure for a Development Programme

Aim of the Project A Caribbean development programme, designed to support community development through the provision of grants for community projects, was labelled as high cost due to its relatively high Country Administration Cost to Grant Making Ratio. In other words, the administrative cost of providing the grants far exceeded …

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AE News

Introducing AE Quarterly

I’m pleased to introduce AE Quarterly, our email newsletter that will feature articles written by the AE team on business topics relevant to our Caribbean audience. I would have mentioned our plan to introduce AE Quarterly in our first post of the year, and I’m happy to announce that the …

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Insights Consulting

Want to improve your customer’s experience? First you have to understand it.

What is customer experience? Customer experience can be thought of as all of the ways that customers engage with your company and brand throughout the entire lifecycle of their time as your customer. Through this lens, it includes everything from customer care to advertising, packaging and public relations to product …

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home_strategy
Insights Consulting

Inviting Customers Into the Product Design Process

[vc_row][vc_column][vc_column_text]Customers buy in the modern world where expectations have changed, where patience is short, where exceptional service and delivery are expected, and where they expect things to be either value for money, incredibly simple or very fun. Satisfying the customers’ needs and expectations should be the driving force behind any …

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