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- All
- Activate Your Brand
- AE News
- Case Studies
- Connect With Your Customers
- Develop a High Performing Team
- Impact Consulting
- Lead Your Market
- Strategy Development
- The Economy
- Uncategorized
- Unearth Insights
Are you ready for election year?
How economic forecasts and scenarios can strengthen financial planning It’s already mid-December 2017. Your organisation has already started (or maybe even finalised) your plans for 2018. You have targets and budgets and tactics lined up to take you confidently into the year ahead. But, did you remember that 2018 is …
Being Comfortable With Uncertainty
I once heard a manager proudly tell a new analyst who joined her team that in their business, you have to get comfortable with not having information and making decisions in an environment of great uncertainty. She was not talking about the future and the uncertainty it brings, she was …
Is who you’re targeting who’s really buying?
As part of the development of a good marketing strategy, marketers define their target market, i.e. who they are trying to attract through their branding and advertising efforts. Typically, they take their cue from the corporate strategy, which would assume, inter alia, that the products and services being created by …
Using forecasts and scenarios in strategic planning
One of the biggest travesties to me in strategic planning – yes, I know I’m being dramatic – is that companies do not incorporate economic forecasts and scenarios into their strategic plans. I don’t count mentioning the outlook in the background section when you’re setting the tone for the rest …
A few thoughts about focus groups
It seems to me that marketers love focus groups. In almost every discussion I’ve had on solving a market research problem, marketers have suggested the possibility of focus groups. Maybe they’re attractive because they are relatively inexpensive compared to other research methods, can be organised quickly and are deceptively easy …
Understanding Payment Trends
[vc_row][vc_column][vc_column_text] Aim of the Project In Barbados, consumers can pay for goods and services using cash, debit cards, credit cards, cheques, or direct debits (automated payments) from their bank account or online services that link to their credit/debit cards. Our client wanted to understand why the use of certain payment …
Do you map your customers?
A map of customers on a real-world map, created from data, reveals things as they are and takes some of the guess work out of reaching customers. Industries from healthcare to retail to finance to utilities are using location information about their customers and assets to drive superior customer experience, …
Determining the Optimum Cost Structure for a Development Programme
Aim of the Project A Caribbean development programme, designed to support community development through the provision of grants for community projects, was labelled as high cost due to its relatively high Country Administration Cost to Grant Making Ratio. In other words, the administrative cost of providing the grants far exceeded …
What Next for the Barbados Economy
[vc_row][vc_column][vc_column_text] The current state of the Barbados economy The latest review of the economy from the Central Bank of Barbados (CBB) stated that real GDP in Barbados rose by 1.6% in 2016, compared to 0.9% in 2015, on the back of the tourism industry – long-stay arrivals rose by 6.3% …
