We specialise in making the invisible visible
by leveraging the power of insights.
What are you working on?
Much of the more popular types of business research are geared towards marketing and brand development. Customer satisfaction surveys, market research into consumer trends, product attributes assessments, brand assessments, customer profiles, and so forth, were all developed to help you understand your markets and develop your brands. We offer all of these services and more.
To us, strategy is economics. We’ve been trained to look ahead, understand business drivers and anticipate and influence customer and competitor reactions. We apply our technical expertise to helping you shape your strategy.
CUSTOMER and employee EXPERIENCE
The days of service being defined by a friendly smile are long gone. To truly wow customers today, businesses have to think holistically about the entire experience, from before a customer becomes a customer to long after they leave. Processes, touch points, channels, brand values as well as the actual customer-facing team all contribute to a positive customer experience. Our work with our clients has shown that improving the entire journey is more likely to improve customer satisfaction that focusing on in-person interaction alone. We can help you design experiences that keep your customers coming back for more.
human resource strategy
Getting the most out of your people is hard isn’t it? We know we can’t help with every day to day HR decision. What we can do is critically analyse data, and produce the insights that allow us to help you make better, more strategically aligned people related decisions with the resources you have. Our work extends across every stage of the employee lifecycle to ensure you create the ecosystem for success. A few of our services include:
- Designing human resource strategy
- Employee Engagement/Satisfaction Surveys
- Competency & Skills Gap Analyses
- Succession Planning & Talent Management Strategy Development
- Strategic Workforce Planning & Alignment
Who we’re working with
From industry stalwarts – like insurance and banking – to relative newcomers – like asset management and venture capital – we can help you understand and predict markets.
retail and consumer goods
We provide support throughout your strategic journey. From market positioning to distribution to customer acquisition to attaining operational excellence to strategic review, we can provide tailored services to match your needs.
The Caribbean Tourism industry is in flux. Current trends and our recent work on the impact of climate change and changing seasonality patterns confirm it. Furthermore, our forecasts suggest that the future of the industry is highly uncertain. We can help you stay in the game.
How we can Work Together
Strengthen analytical capabilities
In this interview with Simon Naitram, the 2019 President of the Barbados Economic Society (BES) shares his perspective on the Barbados Economic Recovery and Transformation (BERT) Plan, the restructuring of the Barbados economy and the role of the BES.
We’ve been researching customer experience on our own and for clients for a number of years now. We’ve done customer satisfactions surveys, probing interviews with customers and prospects, intercept surveys with Joe Public and all types of focus groups. We’ve read dozens of articles, blog posts and research from other researchers. We’ve even conducted our own independent research on the topic. And we’ve noticed a pattern. There are four areas that companies need to pay attention to if they’re going to improve experiences along their customers’ journeys.
Permit me to steal some space in AE Quarterly to reintroduce you to Antilles Economics. At Antilles Economics we want to see the Caribbean reach its potential output. To achieve this we believe that the private sector must be equipped to lead, and they need insights to do so. For us at AE, we see information as an investment into insights, and insights are assets to an organisation that can be leveraged like any other. In 2019, for our clients in Barbados we are introducing a new service called AE Insider. AE Insider is an independent source of research, data and other insights developed specifically for decision-makers in the private sector.