Accommodation and Catering Services

Barbados Tourism: Changing Seasonal Patterns

Strategy Design, The Economy /

In Barbados, the so-called ‘winter’ season that falls between December
and March is considered to be the peak time of the year for tourist
arrivals. Businesses and policymakers structure their policies and
operations to capitalise on the expected surge in arrivals during that
period. But what if the long-held views on Barbados’ tourists seasons
were wrong? What if seasonality trends had changed? Our research
suggests that seasonal trends in tourist arrivals have been evolving and these traditional notions of the tourist season in Barbados may need to be revised

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Our Work in the Tourism Industry in Barbados

Uncategorized /

The tourism industry in Barbados faces many challenges: declining visitor expenditure, low tourist arrivals, changing visitor preferences, climate change, tighter financial budgets and increased competition from other destinations. We use our economics and data analytics skills to reduce the threats and maximise the opportunities inherent in each of these challenges. Sample of the questions we can help

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The ‘New’ British Visitor to Barbados

Business Intelligence, Strategy Design, The Economy /

Since the late 2000s the number of British visitors to Barbados has fallen considerably. We investigate demographics and travel patterns and find that the ‘new‘ visitor is very different from the pre-2008 visitor, with different spending patterns, demographic characteristics and travel planning behaviour. This shift raises important considerations about the future of the British market in Barbados.

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Where Did the Brits Go?

Business Intelligence, Strategy Design, The Economy /

One of the indirect effects of the global financial crisis on Barbados has been a reduction in visitor arrivals. While arrivals from all of Barbados’ main source markets felt the impact, the British market has been particularly hard hit: not only has the total number of visitors declined, but visitor expenditure has also fallen. There are a number of potential explanations that have ben posited. We examine these theories in this article.

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