The
Invisible
Advantage
Can we tell you a secret? Your strategy’s success hinges on assets you can’t see.
Leverage your invisible assets
You’ll be surprised the difference it makes.
Have you ever wondered how some of the world’s leading companies stay ahead of the pack for decades while their competitors seem to flash and burn? The secret lies in their close management of assets like brand, trust, creativity, knowledge, relationships and experiences.
All of which are invisible.
All of which you too can leverage.
Some resources, for example, the plant, must be physically present for business operations to take place; others are necessary for competitive success. Most physical, human, and monetary assets are necessary in the first sense. Most invisible assets and some human resources are necessary in the second sense.
Programme Details
Who it is for
Start-ups that want to lay the foundation for extraordinary growth
Organisations in commoditised industries
Organisations embarking on a major transformation
FREE DIAGNOSTIC
Do you know your invisible assets?
Take the free invisible assets diagnostic and discover your competitive weapons.
Benefits of competing on the invisible
Extremely hard to copy
Mutually reinforcing assets
They increase in value with use
Multiple simultaneous uses
Multiple simultaneous benefits
How it works
Phase 1: Discover
Brainstorm
Research
Crystallize
Phase 2: Strategize
Prioritize
Plan
Build
Phase 3: Nurture
Deliver
Measure
Refine
A simple, intuitive platform
Our Invisible Advantage Program includes access to our research, how-tos and other informational materials to empower you to continue to maximise the potential of your invisible assets.
Ready to manage the invisible?
