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Learn more about how Antilles Economics unearths and leverages insights in the Caribbean.

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Insights Consulting

Non-Traditional Offline Advertising Channels in Barbados – Do They Work?

The audience for non-traditional advertising channels has always been somewhat uncertain. In May 2018, as part of our Audience Analysis survey, Antilles Economics surveyed Barbadians to understand their exposure to, interest in and recall of advertisements on non-traditional channels. This SlideShare summarises the findings.

Insights Consulting

Employing Metrics in HR Management

Human resources are considered vital to organisational strategy and a leading determinant of business success. However, finding organisations that measure and directly link their human resource investments to strategic goals is challenging. To overcome this challenge, talent management executives must speak the same language as other executives: numbers. In this brief article, Anna Kay Seaton offers a brief glimpse into the current state of metrics usage in talent management.

Insights Consulting

Perceptions of Data Adequacy Vary Across Managers

In the final article of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we delve deeper into managers’ perceptions of data adequacy.

Insights Consulting

How Companies Use Available Information

In Part 3 of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we investigate the extent to which corporations use the data available to them to inform decision making.

Insights Consulting

Attitudes Towards External Information

In Part 2 of our four-part series summarising the results of the 2014 Survey of Use of Data in Barbadian Organisations we investigate the attitudes towards information on the external environment.

Insights Consulting

The Relationship Between Data Practices and Financial Performance

In our first of four articles summarising the results of our Use of Data in Barbadian Organisations Survey, we discuss the Relationship Between Data Practices and Financial Performance. We have been taught that our products and services should be designed to meet consumer demands, and that our analysis of our environment should consider all of the external factors impacting our business. But we often fall short of this ideal.

Insights Consulting

Age and Employee Satisfaction in Barbados

It is reasonable to expect that employees at the beginning of their career will be less satisfied and engaged than those approaching the end of theirs. Or similarly, older employees would be more successful and thus more engaged than younger employees. Apart from success, there are other factors that could in theory influence engagement levels. However, research conducted by Gallup suggests that, while there is some merit to this hypothesis of improved job satisfaction with age, the improvement in satisfaction levels is marginal at best. Furthermore, research recently conducted by Antilles Economics and Blueprint Creative for Barbados confirms that, on aggregate, employee engagement does not appear to improve notably with age.

Insights Consulting

A Preliminary Look at the Mass Market, Mass Affluent and Wealthy in Barbados

This article is a first attempt at understanding the size and spending potential of the three main consumer markets in Barbados – the mass market, the mass affluent and the wealthy. Historically, companies seem to have defined their market somewhat intuitively. While approaching segmentation this way has some advantages, the main disadvantage is that it limits the ability to plan ahead. Without an understanding of how target markets are changing, companies will find themselves planning with the inherent assumption that the future will be similar to the present.

Insights Consulting

Why Train Employees – An Argument for Training and Development

A company’s human resources is arguably its greatest asset. In order to get the most out of its physical assets, both in terms of output and longevity, a company will invest in maintenance and repair, on a regularly scheduled basis, of these assets. The benefits of training and development accrue ultimately to the organisation, contributing in no small measure to its success, and to the benefit of the customers it serves. This article develops the case for training and developing employees.

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Events

What’s Next for the Global Economy?

Antilles Economics co-founder, Professor Winston Moore, will be hosting the Facebook discussion of the Central Bank of Barbados’ 3rd Caribbean Economic Forum under the theme What’s Next for …

AE News

Our Work in the Media and Entertainment Industry

Media and Entertainment has long been recognised as one of the industries that could drive Caribbean economies. But traditional media – newspapers, cable TV providers, …

AE News

Our Co-Founder is now Professor!

Co-founder of Antilles Economics, Winston Moore, has been appointed to the rank of Professor at the University of the West Indies Cave Hill campus. At 37 …

AE Research

AE Research Focus 2016

It’s hard to believe that we’re at the end of 2015 and preparing for 2016. This year went by so quickly, and I don’t think …

AE Research

AE Research Methods

From time to time, we are asked for details about the research methods we use when uncovering insights. This is a tough question since we …

Insights Consulting

When To Use Telephone Surveys

Today I received a phone call from a research agency inviting me to participate in a customer satisfaction survey for a financial institution. Since I’ve …

AE Research

Are you curious about electric and hybrid cars?

AE News

We’ve changed up our website

We’ve revamped our website. We’re really excited about it. We’ve tried to make it easy to navigate. We’ve added tons more information. We’ve made it …

AE Research

Ron Johnson, MD Blueprint Creative Inc, on Customer Experience in Barbados

Ron Johnson is the Managing Director of Blueprint Creative Inc, a brand development firm based in Barbados. Blueprint Creative Inc and Antilles Economics recently collaborated to …

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Insights Consulting

Is who you’re targeting who’s really buying?

As part of the development of a good marketing strategy, marketers define their target market, i.e. who they are trying to attract through their branding …

Insights Consulting

Using forecasts and scenarios in strategic planning

One of the biggest travesties to me in strategic planning – yes, I know I’m being dramatic – is that companies do not incorporate economic …

Insights Consulting

Defining your target market with precision

Do you find that when you’re asked to identify your target market, you respond with something like ‘millennials’ or ‘people living in this area’ or …

Insights Consulting

A few thoughts about focus groups

It seems to me that marketers love focus groups. In almost every discussion I’ve had on solving a market research problem, marketers have suggested the …

Insights Consulting

Understanding Payment Trends

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Insights Consulting

Do you map your customers?

A map of customers on a real-world map, created from data, reveals things as they are and takes some of the guess work out of …

Insights Consulting

Would you leave your job for a better company culture but worse salary?

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Impact Consulting

Determining the Optimum Cost Structure for a Development Programme

Aim of the Project A Caribbean development programme, designed to support community development through the provision of grants for community projects, was labelled as high …

AE News

Introducing AE Quarterly

I’m pleased to introduce AE Quarterly, our email newsletter that will feature articles written by the AE team on business topics relevant to our Caribbean …