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Learn more about how Antilles Economics unearths and leverages insights in the Caribbean.

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Insights Consulting

Non-Traditional Offline Advertising Channels in Barbados – Do They Work?

The audience for non-traditional advertising channels has always been somewhat uncertain. In May 2018, as part of our Audience Analysis survey, Antilles Economics surveyed Barbadians to understand their exposure to, interest in and recall of advertisements on non-traditional channels. This SlideShare summarises the findings.

Insights Consulting

Employing Metrics in HR Management

Human resources are considered vital to organisational strategy and a leading determinant of business success. However, finding organisations that measure and directly link their human resource investments to strategic goals is challenging. To overcome this challenge, talent management executives must speak the same language as other executives: numbers. In this brief article, Anna Kay Seaton offers a brief glimpse into the current state of metrics usage in talent management.

Insights Consulting

Perceptions of Data Adequacy Vary Across Managers

In the final article of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we delve deeper into managers’ perceptions of data adequacy.

Insights Consulting

How Companies Use Available Information

In Part 3 of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we investigate the extent to which corporations use the data available to them to inform decision making.

Insights Consulting

Attitudes Towards External Information

In Part 2 of our four-part series summarising the results of the 2014 Survey of Use of Data in Barbadian Organisations we investigate the attitudes towards information on the external environment.

Insights Consulting

The Relationship Between Data Practices and Financial Performance

In our first of four articles summarising the results of our Use of Data in Barbadian Organisations Survey, we discuss the Relationship Between Data Practices and Financial Performance. We have been taught that our products and services should be designed to meet consumer demands, and that our analysis of our environment should consider all of the external factors impacting our business. But we often fall short of this ideal.

Insights Consulting

Age and Employee Satisfaction in Barbados

It is reasonable to expect that employees at the beginning of their career will be less satisfied and engaged than those approaching the end of theirs. Or similarly, older employees would be more successful and thus more engaged than younger employees. Apart from success, there are other factors that could in theory influence engagement levels. However, research conducted by Gallup suggests that, while there is some merit to this hypothesis of improved job satisfaction with age, the improvement in satisfaction levels is marginal at best. Furthermore, research recently conducted by Antilles Economics and Blueprint Creative for Barbados confirms that, on aggregate, employee engagement does not appear to improve notably with age.

Insights Consulting

A Preliminary Look at the Mass Market, Mass Affluent and Wealthy in Barbados

This article is a first attempt at understanding the size and spending potential of the three main consumer markets in Barbados – the mass market, the mass affluent and the wealthy. Historically, companies seem to have defined their market somewhat intuitively. While approaching segmentation this way has some advantages, the main disadvantage is that it limits the ability to plan ahead. Without an understanding of how target markets are changing, companies will find themselves planning with the inherent assumption that the future will be similar to the present.

Insights Consulting

Why Train Employees – An Argument for Training and Development

A company’s human resources is arguably its greatest asset. In order to get the most out of its physical assets, both in terms of output and longevity, a company will invest in maintenance and repair, on a regularly scheduled basis, of these assets. The benefits of training and development accrue ultimately to the organisation, contributing in no small measure to its success, and to the benefit of the customers it serves. This article develops the case for training and developing employees.

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AE News

Welcome 2017!

2016 was a weird year, wasn’t it? As I reflect on last year and start executing our plans for 2017, I’m a bit surprised at how …

Events

What’s Next for the Global Economy?

Antilles Economics co-founder, Professor Winston Moore, will be hosting the Facebook discussion of the Central Bank of Barbados’ 3rd Caribbean Economic Forum under the theme What’s Next for …

AE News

Our Work in the Media and Entertainment Industry

Media and Entertainment has long been recognised as one of the industries that could drive Caribbean economies. But traditional media – newspapers, cable TV providers, …

AE News

Our Co-Founder is now Professor!

Co-founder of Antilles Economics, Winston Moore, has been appointed to the rank of Professor at the University of the West Indies Cave Hill campus. At 37 …

AE Research

AE Research Focus 2016

It’s hard to believe that we’re at the end of 2015 and preparing for 2016. This year went by so quickly, and I don’t think …

AE Research

AE Research Methods

From time to time, we are asked for details about the research methods we use when uncovering insights. This is a tough question since we …

Insights Consulting

When To Use Telephone Surveys

Today I received a phone call from a research agency inviting me to participate in a customer satisfaction survey for a financial institution. Since I’ve …

AE Research

Are you curious about electric and hybrid cars?

AE News

We’ve changed up our website

We’ve revamped our website. We’re really excited about it. We’ve tried to make it easy to navigate. We’ve added tons more information. We’ve made it …

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Strategy

What are invisible assets?

Heard about invisible assets and don’t know what they are? Check out our latest blog post for a quick primer.

Insights Consulting

Understanding Your Employer Brand

In 2017, Antilles Economics and Blueprint Creative Inc. embarked on a project to understand the employee view of the employer brand. Since publishing those results …

Insights Consulting

Do you have the information you need to excel in your role as a marketing strategist?

Marketing is a broad field, encompassing everything from market analysis to branding to advertising to customer experience. Marketing is so broad, that some of its …

Insights Consulting

Managing the talent pool with the help of analytics

Mobilising people to achieve an organisation’s goals is not as straightforward as mobilising any of its other resources because, well, you’re dealing with people. People …

Events

Join Us for ‘Leveraging People Analytics to Drive Performance’ Training with HRMAB

Insights Consulting

Interview with the New President of the Barbados Economic Society – Shane Lowe

[vc_row][vc_column][vc_column_text]Today’s interview is with the new President of the Barbados Economic Society. Congrats on becoming the new President of the BES. When was the official …

AE Research

Release of the Executive Summary of the Employee View of the Employer Brand

Antilles Economics and Blueprint Creative Inc. recently completed a pilot study of more than 440 employees in Barbados to shed light on how employees’ views …

Insights Consulting

The fourth AE Quarterly newsletter for 2017 is now available

Do you already subscribe to our free newsletter AE Quarterly? If so, it should already be in your inbox, ready for you to delve into …

Insights Consulting

Are you ready for election year?

How economic forecasts and scenarios can strengthen financial planning It’s already mid-December 2017. Your organisation has already started (or maybe even finalised) your plans for …

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