Ignite Sessions originated in response to a challenge we ourselves were facing. We had a new strategy but were often too busy with ‘business-as-usual’ to make much progress with planning, much less executing, Step 1. Then we started to hear similar complaints from our clients, particularly since the pandemic. Between us and our clients, we seemed to be trying every approach under the sun to get strategies planned and executed. Fast forward six months and nothing really had been done to advance the strategy, despite what felt like endless meetings, presentations and reports. 

We realised that in the world is changing too quickly to try to apply the traditional approach to project planning to strategy. Even the agile methodology, which we are fans of, is not appropriate for all types of strategy execution projects (like some people-related, R&D and infrastructure development initiatives). We go into this more here. In a perfect world, you want your strategy to gain momentum and become easier and easier to execute, not harder. Think of it like starting a bonfire or barbecue grill. One you ignite that fire and it starts to catch, keeping it going is a breeze.