How Companies Use Available Information

In Part 3 of our 4-part series on the results of our 2014 Survey of Use of Data in Barbadian Organisations, we investigate the extent to which corporations use the data available to them to inform decision making. The first article in this series looked at The Relationship Between Data Practices and Financial Performance, while the second considered Attitudes Towards External Information.

In this third instalment, we found that respondents focused largely on internal financial and sales data, and there was significant room for improvement with respect to the use of economic, industry and online data. Furthermore, there was a noticeable difference in the data preferred by large companies versus small companies.

To read the entire article, click here.

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