Unearthing Insights

Practical tips for unearthing insights

Covid-19: Strategic Insights from the Caribbean C-Suite

Strategy is often about identifying the patterns within the invisible and taking calculated risks to take advantage of potential opportunities. The Covid-19 pandemic has tested our resolve by disrupting our normal ways of doing business. In this article we introduce an upcoming set of interviews with senior leaders to discuss and garner inspiration from their strategic response to the global pandemic.

Why employee engagement surveys are not enough

Tell the truth. Most of your employees aren’t telling the truth on your annual employee engagement survey. You know it. They know it. And they know you know it. It’s become an exercise that frustrates everyone involved. None of your efforts to improve this situation – from internal memos explaining how the importance of the …

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Do you have the information you need to excel in your role as a marketing strategist?

Marketing is a broad field, encompassing everything from market analysis to branding to advertising to customer experience. Marketing is so broad, that some of its functions are often broken up into smaller departments or teams within organisations; common examples include customer experience, market research and public relations. So, what do we mean when we refer …

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Managing the talent pool with the help of analytics

Mobilising people to achieve an organisation’s goals is not as straightforward as mobilising any of its other resources because, well, you’re dealing with people. People have skills, experiences, capabilities, feelings, opinions, perceptions, attitudes and values that must be taken into consideration when crafting strategy. For example, when goals are set for sales targets, implicit in …

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A few thoughts about focus groups

It seems to me that marketers love focus groups. In almost every discussion I’ve had on solving a market research problem, marketers have suggested the possibility of focus groups. Maybe they’re attractive because they are relatively inexpensive compared to other research methods, can be organised quickly and are deceptively easy to conduct. And you can’t …

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