Strategy is often about identifying the patterns within the invisible and taking calculated risks to take advantage of potential opportunities. The Covid-19 pandemic has tested our resolve by disrupting our normal ways of doing business. In this article we introduce an upcoming set of interviews with senior leaders to discuss and garner inspiration from their strategic response to the global pandemic.
Helping companies to manage the invisible underpins most of the work we do here at Antilles Economics. Invisible assets, though they cannot be seen or touched, are often the secret weapon in every successful company’s arsenal. In this second post in our Managing the Invisible series, we discuss why invisible assets require you to adopt a different approach to managing them than your traditional ‘visible’ assets.