Make Better Decisions With Better Intel

Accurate, up-to-date and relevant insights are the difference between a winning strategy and a waste of time

CUSTOM RESEARCH

Our custom research services are designed for organisations that want to make data-informed decisions and need an experienced research partner. We have more than a decade of experience conducting market research in small markets on a wide range of topics and sectors, using both online and offline techniques, and more than four decades combined of economic research experience. We offer primary research and secondary research services to help you uncover insights customised to your unique circumstances.

DATA ANALYTICS AND VISUALISATION

The data analytics service builds on decades of experience in econometric analysis to create custom analytical models for clients. Clients have used this service to develop forecasting models and future scenarios, understand the likely impact of policy and strategy decisions and understand the relationship between key client behavioural and demographic attributes and critical business outcomes, to name a few. Results of this and other types of research can be presented in online visualisation tools.

INSIGHTS RETAINERS

Doing an ad hoc project is great but staying on top of developments is even better. We offer retainers that allow clients to track developments and trends that are critical to their strategic success. Our specialities are Voice of the Customer, Voice of the Employee and Brand Equity monitoring, but can develop retainers on a a topic of your choosing. Typically, engagements last 12 months during which we collect data on an ongoing basis and submit reports on a pre-agreed schedule using online dashboards and debriefing meetings.

SPONSORED RESEARCH

As a sponsor of an AE study, you get all of the benefits of conducting proprietary research without any of the hassle. In addition to working with our team to develop the research themes, the final report will be co-branded with your logo and can be used by your team for promotional content such as blog posts, webinars, infographics and datasheets. Previous sponsors have leveraged the insights from the study for speaking engagements, long-form articles and to support their own internal work.

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Current research options include:

  • In person, telephone and online surveys
  • In person and online focus groups (video and audio recording also available)
  • In person, telephone and online depth interviews
  • Taste tests, package tests and other types of interaction-based research
  • Diary studies
  • Mystery shopping
  • Desk and secondary research
  • Data analytics and econometric analysis
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