Being Comfortable With Uncertainty

I once heard a manager proudly tell a new analyst who joined her team that in their business, you have to get comfortable with not having information and making decisions in an environment of great uncertainty. She was not talking about the future and the uncertainty it brings, she was talking about right now. You see, this company did not have good customer or competitor information and over the years she became comfortable with not knowing. She simply assumed that once sales trends were in line with her assumptions, her assumptions about what was happening in the dark were correct. Concepts like coincidence and business cycles never occurred to her. Furthermore, she became adept at convincing others of the same thing and took great pride in the fact that she was comfortable navigating in the dark. After all, it takes a lot of experience to navigate successfully in the dark.

Membership Required

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac tellus sed purus sollicitudin pharetra. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum nec dolor vel ante egestas fermentum. Sed consectetur libero at mauris commodo efficitur. Nunc malesuada auctor dui in viverra. Suspendisse faucibus lacinia neque, in eleifend sapien dignissim eget. Vivamus ipsum augue, aliquet iaculis aliquam in, ullamcorper ut risus. Aliquam ut elit magna. Nunc id odio libero. Ut egestas magna et ex fringilla tristique. In volutpat elementum nisl. Vestibulum a risus efficitur, fermentum mauris in, malesuada enim.

Quisque ut rhoncus risus. Sed aliquam dui et urna efficitur, a efficitur mi interdum. Suspendisse vitae tortor neque. Duis sed accumsan enim. Morbi sed tincidunt metus. Donec id sollicitudin quam. Pellentesque imperdiet non turpis feugiat vestibulum. Nunc maximus ligula non tortor sagittis, nec malesuada ligula dignissim. Sed consectetur mi mauris. Donec ac ullamcorper lacus. Nulla facilisi. Praesent volutpat feugiat ante, a posuere tortor congue id. Nam posuere rhoncus purus dignissim facilisis.

Curabitur porttitor, orci vulputate rutrum vehicula, leo felis ultrices felis, sit amet commodo odio risus eget magna. Cras tempor neque bibendum metus luctus sollicitudin. Vestibulum vel leo sem. Fusce sit amet porta ligula, vel consequat dolor. Aenean quis vehicula dui, at volutpat arcu. Praesent consequat ac lorem ullamcorper mollis. Proin nec laoreet lacus. Etiam mollis pretium nulla, a facilisis metus placerat id. Ut venenatis odio in urna consequat fringilla eu id justo. Aliquam gravida libero in sapien tincidunt, a iaculis neque laoreet.

Related Posts