Attitudes Towards External Information

In Part 2 of our four-part series summarising the results of the 2014 Survey of Use of Data in Barbadian Organisations we investigate the attitudes towards information on the external environment. For the first article in this series please click here.

In Barbados, the main sources of external information are Government institutions and industry associations, with only limited information available from third party suppliers.

We found that respondents were, in general, dissatisfied with available information.

The financial and energy and renewable energy industries, however, were relatively more satisfied with their market information. Respondents were also willing to pay third party providers to improve their access to information on and their understanding of their external environment.

To read the entire article, click here.

If you’d like to see more of this type of research, join our AE Group of Influencers and let us know.