The Relationship Between Data Practices and Financial Performance

The results are in!

During the second quarter of 2014, Antilles Economics conducted its first Survey of Use of Data in Barbadian Organisations and the results are ready! The survey had three objectives:

  1. Provide a baseline assessment of how both internal and external data is used within Barbadian organisations
  2. Determine if there was a relationship between data practices and financial performance
  3. Determine if there were differences in how data was used in different industries and types of organisations

In our first of four articles summarising the results we discuss the Relationship Between Data Practices and Financial Performance. We have been taught that our products and services should be designed to meet consumer demands, and that our analysis of our environment should consider all of the external factors impacting our business. But we often fall short of this ideal.

Our survey results suggest that these failings have a bottom-line impact and that improving our access to and usage of data can improve our performance.

To read the entire article, click here.

If you’d like to see more of this type of research, join our Group of Influencers and let us know.

About the Author(s)

Share on facebook
Share on linkedin

Related Articles

What We’ve Learned After Years of Customer Experience Research

We’ve been researching customer experience on our own and for clients for a number of years now. We’ve done customer satisfactions surveys, probing interviews with customers and prospects, intercept surveys with Joe Public and all types of focus groups. We’ve read dozens of articles, blog posts and research from other researchers. We’ve even conducted our own independent research on the topic. And we’ve noticed a pattern. There are four areas that companies need to pay attention to if they’re going to improve experiences along their customers’ journeys.

Read More »

Antilles Economics: 2019

Permit me to steal some space in AE Quarterly to reintroduce you to Antilles Economics. At Antilles Economics we want to see the Caribbean reach its potential output. To achieve this we believe that the private sector must be equipped to lead, and they need insights to do so. For us at AE, we see information as an investment into insights, and insights are assets to an organisation that can be leveraged like any other. In 2019, for our clients in Barbados we are introducing a new service called AE Insider. AE Insider is an independent source of research, data and other insights developed specifically for decision-makers in the private sector. 

Read More »