AE Audience Analysis Report – June 2017
In this interview with Simon Naitram, the 2019 President of the Barbados Economic Society (BES) shares his perspective on the Barbados Economic Recovery and Transformation (BERT) Plan, the restructuring of the Barbados economy and the role of the BES.
We’ve been researching customer experience on our own and for clients for a number of years now. We’ve done customer satisfactions surveys, probing interviews with customers and prospects, intercept surveys with Joe Public and all types of focus groups. We’ve read dozens of articles, blog posts and research from other researchers. We’ve even conducted our own independent research on the topic. And we’ve noticed a pattern. There are four areas that companies need to pay attention to if they’re going to improve experiences along their customers’ journeys.
Permit me to steal some space in AE Quarterly to reintroduce you to Antilles Economics. At Antilles Economics we want to see the Caribbean reach its potential output. To achieve this we believe that the private sector must be equipped to lead, and they need insights to do so. For us at AE, we see information as an investment into insights, and insights are assets to an organisation that can be leveraged like any other. In 2019, for our clients in Barbados we are introducing a new service called AE Insider. AE Insider is an independent source of research, data and other insights developed specifically for decision-makers in the private sector.
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