You should not have to guess just because of budget or time limits
Have you ever worried that you were allocating precious marketing dollars to the wrong platform or the wrong message? Are you frustrated that by the time you get the insights you need it would be too late? Do you wish you didn’t have to pay tens of thousands of dollars just for a glimpse of how your organisation stacks up against its peers?
You are not alone. Most companies operating in the Caribbean face these same challenges. But now you’re in a position to do something about it.
AE Insider is a subscription based platform that provides clients with independent, up-to-date strategic insights to help you confidently make the right decisions for your business.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.Lorem ipsum dolor sit amet consectetur adipiscing elit dolor
About AE Insider
What is AE Insider
Our Approach
Who AE Insider Is For
- Busy decision-makers who have to be strategic about how they spend their time and money
- Professionals who are keen on making an impact and know that informed decisions are crucial to success
- Companies that are prepared to do what is necessary to surmount the severe data challenges in the Caribbean
- Leaders seeking an insights partner
Available Subscriptions
Audience Analysis
Available Channels
Alternative Advertising
Includes other advertising channels, such as billboards, in-store videos and cinema advertising, to name a few.
Coming soon! Watch this space.
Special Editions
Special editions focus on trending media and advertising topics, such as influencer marketing and online marketing.
Coming soon! Watch this space.
Brand Engagement
Although marketing and brand development have long been considered critical, in too many cases, companies fail to manage brands as what they truly are: assets. If we agree that brands add value, it is critical that you manage them like any other asset by measuring and tracking their performance. The first step is understanding the degree to which your target market knows, likes and trusts your brand. Brand Engagement reports allow subscribers to benchmark their performance in the following areas: brand engagement, brand awareness, brand loyalty and brand trust.
Reports are currently available for the following industries:
Latest Consumer Finance Report: December 2022
The commercial banks dominate the market when it comes to awareness and market share, but fall behind when considering reputation and loyalty.
Latest Insurance Report: August 2022
Despite relatively high levels of service satisfaction, the insurance industry experiences only moderate levels of trust and loyalty.
Customer Experience
Reports are currently available for the following industries:
Latest Consumer Finance Report: March 2023
The results of our March 2023 study of customer experience in the consumer finance industry in Barbados show an improvement in the perceptions of the customer experience in the industry.
Latest Grocery Report: July 2022
The results of our July 2022 study of customer experience in the grocery industry in Barbados have revealed that respondents are generally underwhelmed.
Latest Home Goods Report: August 2022
The results of our August 2022 study of customer experience in the home goods industry in Barbados show a favorable perception of the customer experience in the industry.
Patronage
Patronage reports drill down into the demographic breakdown by company for key market share metrics, including, where relevant:
- Products
- Preferred channels
- Key drivers of company selection
- Loyalty, trust and satisfaction
Reports are currently available for the following industries:
Latest Consumer Finance Report: March 2023
This wave of the survey saw a general improvement in perceptions of customer experience across all demographic groups for most companies.
Latest Grocers Report: July 2022
The market leaders in the grocery industry in Barbados are Massy Stores and Popular Discounts, each of which have market shares that are more than double the 3rd place store.
Latest Home Goods Report: August 2022
The market leader in the home goods industry accounts for more than half of the market, which is unsurprising as it leads or is in second place for every driver of patronage assessed. When considering the customer experience, however, other retailers come to the fore.
Insurance
Coming soon!
Insights
You
Can Trust
MORE THAN 375 RESEARCH PROJECTS CONDUCTED
HIGHLY TRAINED TEAM
EXPERIENCE WORKING WITH BUSINESSES IN THE SECTORS COVERED
The Subscription Process
Step 1
Complete Become an AE Insider request form and we’ll email you the details of what’s included in each of the subscription plans.
Step 2
We’ll schedule a call with you to discuss your options and ensure you’re accessing the insights you need most urgently in your organisation.
Step 3
Once your payment has been processed, we will send you a confirmation email and your first report.
That’s it. 3 easy steps and you’re an AE Insider.
